Building up a business requires a lot of effort and investment, and the ultimate goal of any business is to deliver superior customer services. After all, a successful business is the one that keeps the customers happy and satisfied, for business growth is directly proportional to the rate of customer satisfaction.
However, most of the businesses lack in paying attention to their customers’ feedback as they grow, not realizing how badly it can shake the base of their trade.
As per a conducted research, about 73% of companies take a survey of their customers’ satisfaction. Quite good, right? Indeed it is, but only taking feedback does not end the game. It begins when the feedback is implemented to improve the services.
Among various factors making feedback crucial, here are the major 3 reasons why a business can’t ignore their customers’ feedback:
- To make better decisions
Not knowing how a product is offering services to a customer keeps you in the dark from making better decisions. And, making the right decision for any job is the fundamental need. If you receive any observation from your customer and take it positively, it can be the golden key to make the right decision.
2. To increase positive word of mouth
It is important to keep yourself in the shoe of your customer to understand the kind of services you are offering. Isn’t it a human tendency to share the experience with others? Therefore, if you consider the feedback and offer to support your customer, the customer can be your master marketing tool.
A happy customer means a positive word of mouth and promotion without investment.
3. To improve! Improve! And improve!
Whether a regular customer or a new one, every single feedback and observation counts. Generally, companies with huge customer-base pay the least attention to irregular customers. But certainly, noting their feedback to make them regular is also one of the keys to maintain and increase the base, to always improve is to always grow.
Irrespective of the target customers, understanding the need of the hour and what satisfies customers the most is a must for any line of business. Hence, observing customers’ behavior and their reactions must also be taken as feedback.
